A package is the physical contain or wrapping for a product. Developing a product is an integral part of product planning and promotion. It is estimated that ten percent of a product’s retail price is spent on developing, designing, and producing just the package.

Key Terms:
Package
Mixed bundling
Price bundling
Blisterpacks
Aseptic packaging
Cause packaging
Label
Brand label
Descriptive label
Grade level

*Explain the functions of product packaging
*Identify the functions of labels