Advertising is everywhere - television, radio, magazines, newspapers, stores, the internet, billboards, theaters, sports arenas, and even on highway road signs. The average person is exposed to more than 2,000 advertisements every week.
In advertising, advertisers control the message, where it will be seen or heard, and how often it will be repeated.

Key Terms:
Promotional advertising
Institutional advertising
Media
Print Media
Transit advertising
Broadcast media
Specialty media
Media planning
Advertising campaign
Advertising agencies
Headline
Copy
Illustration
Clip art
Signature
Slogan

*Explain the concept and purpose of advertising in the promotional mix
*Identify the different types of advertising media