Types of Promotion
Sales promotions are incentives that encourage customer to buy products or service. Sales promotions can be used to encourage customer to try a new product, build awareness, increase purchases by current customers, or reward loyalty. Sales promotions are usually supported by advertising activities. They may be either business-to-business (B2B) or business-to-consumer (B2C) oriented.Key Terms:
Sales promotions
Trade promotions
Consumer promotions
Coupons
Premiums
Incentives
Promotional tie-in
Objectives
*Define sales promotion
*Explain the use of promotional concepts
*Explain the use of promotional concepts