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Customer Satisfaction and Retention

Maintaining and building a clientele is crucial for future sales. The actual sale is just the beginning of a relationship with a customer. To keep customers, it is important to make a good impression, get to know your customers, and provide excellent customer service.

Key Term
s:
Suggestion selling
Customer relationship management
1lesson
Objectives
*Explaint he importance of suggestion selling
*Discuss strategies for maintaining and building a clientele
*Explain the concept of customer relationship management