What is Marketing?

Marketing is a broad term that included many activities and require many skills. Marketing is the process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers. Marketing is a process, it is ongoing and keeps changing. As a marketer, you need to keep up with trends and consumer attitudes. The products, ideas, or services you develop and the way you price, promote, and distribute them should reflect these trends and attitudes. Marketing is defined as the process of planning, pricing, promoting, selling, and distributing ideas, goods, and services to create exchanges that satisfy customers.

There are seven Marketing Core functions:

Channel management
Market planning
Marketing information management
Pricing
Product/ service management
Promotion
Selling

Objectives