Introduction to Marketing Essentials Level 1
Level 2
Level 3

Level 1

Bottle Project

What is Marketing (1)
Market Segmentation (2)
Branding (3)
Product Planning (4)
Packaging (5)

Stationary System

What is an Economy (1)
Market Economy (2)
The Free Enterprise System (3)
Government and Legal Issues (4)

Interpersonal and Management Skills

Interpersonal Skills (1)
Teamwork (2)
Management Functions (3)
Management Structures (4)
Social Responsibility and Ethics (5)

Selling

What is Selling (1)
Getting Ready to Sell (2)
The Sales Process (3)
Determing Customer Needs (4)
Product Presentation (5)
Handling Customer Objections (6)
Closing the Sale (7)
Customer Satisfaction and Retention (8)

Promotion

Promotional Mix (1)
Types of Promotion (2)
Types of Advertising (3)
Developing Advertising (4)

TBA