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Marketing Curriculum Maps
Level 1
Level 2
Level 3
Marketing Basics
What is Marketing
The Importance of Marketing
Market Identification
Market Segmentation
Economics
What is an Economy
Market Economy
The Free Enterprise System
Government and Legal Issues
Interpersonal and Management Skills
Interpersonal Skills
Teamwork
Management Functions
Management Structures
Social Responsibility and Ethics
Selling
What is Selling
Getting Ready to Sell
The Sales Process
Determing Customer Needs
Product Presentation
Handling Customer Objections
Closing the Sale
Customer Satisfaction and Retention
Promotion
Promotional Mix
Types of Promotion
Types of Advertising
Developing Advertising
Distribution
Channels of Distribution
Distribution - Transportation
Inventory Management
Pricing
Purchasing - Buying
Price Planning
Factors of Price Planning
Pricing Strategies
Pricing Presentation
Marketing Research
Marketing Information System
Marketing Research
Marketing Survey
Product/Service Management
Product Planning and Development
Sustaining Product Sales
Branding Elements
Branding Packaging and Labeling
Entrepreneurship
Entrepreneurship
Business Ownership
Risk Management
Developing Business Plans
Financing a Business
Career Development
Identifying Career Opportunities
Careers in Marketing
FInding a Job
Applying for a Job
Product Planning and Development
Sustaining Product Sales
Branding Elements
Branding Packaging and Labeling
Entrepreneurship
Entrepreneurship
Business Ownership
Risk Management
Developing Business Plans
Financing a Business
Career Development
Identifying Career Opportunities
Careers in Marketing
FInding a Job
Applying for a Job