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Intro to typography 1 Presentation
Study Guide


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Typography

Words are found in almost all graphic designs including business cards, brochures, newsletters, magazine and newspaper ads and web pages. This set of presentations and projects will help you learn what professionals know about using type.

Typography Terms

type
typography
typographer
typesetting or composing
display type
text type
text block
upper-case type
lower-case type
figures
font
special characters
glyph
ascender line
x-height line
baseline
descender line
serifs

point system
pica rule
line gauge
hyphens
en dash
em dash
small caps
bullets
leading
kerning
tracking
baseline shift
paragraph alignment
left alignment
center alignment
right alignment
justified