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4. Creating a Visual Style
The “Design Mind” workshop presentations cover a variety of interrelated topics that will help you create professional looking layouts and prepare you for course exams and projects.
A visual style is a design characteristic associated with a time period, theme, or fashion. Graphic designers establish a visual style to set the mood for a graphic project.
A visual theme is a practice layout that reflects a visual style. Graphic designers can use sample themes to work out the how a project will look without having to worry or fuss with the placement of page elements in the final project.
key terms:
| visual style | visual theme |
| display type | blackletter |
| decorative and display | unity |
| script | Roman |
| sans serif | text |
| typeface family | placeholder text |
| texture | greeking |
| pattern | color harmony |
| Pantone Color Matching System | |